Background and Objective: The objective of this study was to determine the relationship between emotional intelligence and job performance of digital political media managers in Iran.

Methodology: The research methodology is quantitative, employing a descriptive-survey approach using questionnaires. The statistical population consisted of 122 managers of digital political media in the country, of which 105 valid questionnaires were analyzed after data collection. The research instruments used were Schutte’s (1998) Emotional Intelligence Questionnaire and Alirezaei’s (2013) Job Performance Questionnaire, both of which had confirmed validity and reliability.

Findings: significant positive relationship between emotional intelligence and job performance. components of emotional intelligence—self-awareness, emotion management, and self-motivation—showed significant correlations with task performance and contextual performance dimensions; however, the self-motivation component exhibited the strongest relationship (r=0.776). Regression analysis revealed that emotional intelligence explains approximately 27% of the variance in job performance, demographic variables such as age, gender, and education level had no significant impact. Findings suggest that emotional competencies, particularly self-motivation, can be a key factor in maintaining the sustained performance of managers against the increasing pressures and upcoming transformations in digital political media

Conclusion: In the political media environments of Iran, emotional intelligence plays a crucial role in enhancing managerial efficiency, managing conflicts, and ensuring performance stability. Strengthening the emotional skills of managers through specialized training can lead to increased resilience, and organizational cohesion in digital political media. Given the future transformations of media, it is recommended that emotional empowerment programs for managers be redesigned continuously and with a forward-looking perspective.